Technology, Consumers and Society

"While technology is thought to be neutral, the way it is used by business and industry--and its effect on consumers and society--can alter the human condition well into the future. The global challenge for any industry today is to balance innovation and commerce on the one hand with responsible business practices on the other. All stakeholders should recognize that technology can and should advance our society and positively contribute to humanity's greater good. Those companies who align their business practices with these basic ideals will master the market, gain ground with consumers, and leave an enduring corporate legacy."

--Adonis Hoffman, 

Business Leadership Today