Support Local Communities

"Many business leaders are asking fundamental questions about what business they’re in, why they are doing it and how it can be used as a means of healing human and natural communities."

Amory Lovins, Chairman, Rocky Mountain Institute



In many communities throughout the United States, and indeed throughout the world, corporations have the largest single footprint and impact. Aside from providing jobs for the citizens and tax revenue for the city and state, corporations also help local communities to develop and shape their identities.

With that in mind, it is a good thing for your company to actively support the local communities in which it operates. Support in this regard means that you give of your money, your people and your time. So many companies believe their commitment stops at the first level—giving money. But your good citizenship depends on how engaged your company is in local affairs.

Do you support the local soccer team(s)? Are your employees volunteering at the local schools, community centers and civic groups? Have you taken the time to get to know the local leaders, movers and shakers in the community?

Keep in mind you are much more than a source of jobs—you are an institutional part of the communities in which you operate, and the people of those communities will look to you for more than money.

(c) Adonis E. Hoffman, 2008.