"Many business leaders are asking fundamental questions about what business they're in, why they're doing it and how it can be used as a means of healing human and natural communities." This statement by Amory Lovins, an influential advocate for sustainable energy and a cleaner environment, and CEO of the Rocky Mountain Institute, summarizes a new and pressing mandate for today's entrepreneurs and business initiators. I suggest that whatever business or industry a company is involved in, it can be instrumental in meeting the needs of society without veering from its corporate mission.
(c) Adonis Hoffman
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