Monday, May 25, 2009

The Power of Social Responsibility

I could not agree more with Lisa Hickey, the former president of the National Association of Women Business Owners, who wrote an op-ed for the Lakeland, FL. Ledger.

She points out that in our pursuit of profitable business, we should not overlook the power of social responsibility.

In fact, the point that corporate responsibility can differentiate a business and lead to customer preference is more of a hard business rationale than any "do-good" notion.

And finally, there is the timeless observation by Bill Gates, that the pervasive power of business is to execute change through innovation and competence as creative capitalism.

(c) 2009. Adonis Hoffman